The prime objective of advertising is to attract the target audience and influence them to buy advertised product/s. Studies have revealed that despite steady rise in popularity of internet over past few years, television being most watched entertainment source, remains the dominant medium for advertisement.
Advertising on television allows you to show and inform features of your product to large audience and effectively influence consumers’ purchasing behavior. Usually, television advertisements reach viewers when they are most attentive which allows you to convey your message with sight, sound, and motion. It is, therefore, prudent for advertising agencies in Singapore to create an effective television advertisement with a good script that highlights strong product features to arouse interest of viewers and build instant credibility.